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Every part of Torva, written down. Search what you are trying to do rather than what it is called — “bank” finds payouts, “send back” finds returns.
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Account & team5 articlesSettings, your team, and privacy requests.Affiliates2 articlesPartners who sell for you, and what they earn.Analytics4 articlesWhat your store made, what it cost, and where orders came from.Customers3 articlesWho has bought from you, and how to reach them.Email & automations4 articlesCampaigns, automations, and getting mail actually delivered.Getting started4 articlesFind your way around, and check your store is ready to sell.Integrations2 articlesConnect the services your store depends on.Orders & fulfilment6 articlesFind orders, ship them, and handle returns.Payments4 articlesTake card payments, refund them, and get paid out.Products & inventory6 articlesYour catalogue, prices, stock and documents.Shipping4 articlesLabels, the fulfilment queue, and tracking.Storefront4 articlesDesign the shop your customers see, and put it on your own domain.
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Activity historyEverything that has happened in your store, newest first, with who did it where anyone did.Add a COA or other documentAttach a certificate of analysis or specification to a product so customers can read it beside the price.Add someone to your teamInvite a colleague, choose what they can do, and remove them when they leave.Add your first productCreate a product with a price and a SKU, then make it visible in your storefront.AnalyticsRevenue, costs, acquisition and operations — what your store made, what it cost, and where the orders came from.Ask TorvaThe assistant built into Torva that knows both how the platform works and what your own store is currently doing.AutomationsBuild a sequence that reacts to something happening in your store — and what you need to know about the current limitation before you rely on one.Buy a shipping labelConnect your own EasyPost account, buy postage at your own rates, print the label, and get tracking back automatically.Charge sales tax or VATTell Torva where you are registered to collect tax and the rate you charge there, and every order to that place is taxed the same way.Check your store is ready to sellA checklist of what still stands between your store and its first order, worked out from your actual setup.Connect your own domainPoint a domain you own at your Torva storefront, and get a certificate so it loads securely.Contact Torva supportHow to reach us, and what to include so we can solve it on the first reply instead of the third.Create a discount codeMake a code customers type at checkout, decide what it takes off and who can use it.Create an order yourselfType in an order you took by phone, at a trade show or against an invoice, and record that it has already been paid for.Customer support inboxMessages from your customers, with the order they are about attached, so you can answer without going looking.CustomersEveryone who has bought from you, what they have spent, and how to group them for an email.Developers, API keys and webhooksCreate keys for your own code, and get told when something happens in your store.Edit your storefront in StudioChoose a page, click what you want to change, then save a draft and preview it before publishing.Emails are not sendingWork through the chain from the bottom — sending account, domain authentication, whether the automation can run at all, then the queue.Erase or export a customer's dataHonour a GDPR or CCPA request without destroying the order history your books depend on.Failed payments and declinesWhy a customer's card was declined, how to tell a bank decline from a problem in your own setup, and what to do about each.Fulfil an orderMove a paid order through packing to the carrier, buy a shipping label, and record the evidence that it actually went.Gift cards and store creditIssue a balance a customer already owns, either as a gift they bought or as credit when something went wrong, and spend it against an order.Group products into collectionsArrange products into groups customers can browse together, by category, season or who they are for.How affiliate commissions workThe states a commission moves through from a sale to a payout, and why one can be reversed after it was earned.IntegrationsConnect the services your store depends on, and see which are working and which have stopped.Inventory and stockSee what is on hand, adjust it with a reason, run a stock take, and decide what happens when a variant runs out.Issue a refundSend money back to a customer through Stripe, or record a refund you made somewhere else so your books stay right.OrdersFind any order, see what was bought and paid, edit it before it ships, and move it through fulfilment.Payouts and your bank accountWhen money from your sales reaches your bank, how to change the account it goes to, and what to check when a payout has not arrived.Products and variantsAdd what you sell, give it variants and prices, attach documents, and control whether it appears in your storefront.PromotionsSet up an offer that applies on its own — buy two get one, spend over an amount for free shipping — without the customer typing anything.Record what your products cost youEnter cost of goods so Torva can show contribution and margin instead of just revenue.Reorder stock and track purchase ordersSet the level at which a variant should be reordered, see what to buy, and record stock that is on the way so you never order it twice.Run an affiliate programRecruit partners, give them tracked links, and pay commission on the sales they bring.Send a customer a return labelBuy postage for a parcel coming back to you, on the same carrier account you send with, so a return is not the customer's problem to solve.Send an email campaignWrite to a group of customers who have consented, preview it, and send.Set up sending and authenticate your domainConnect a sending account and prove you own the domain you send from, so mailboxes accept your email instead of filtering it.SettingsYour store's name, currency, policies, team, email, shipping defaults and everything else that applies store-wide.Shipping and the fulfilment queueWhat is waiting to go out, and the addresses and package defaults every label is bought against.Take a returnRecord what a customer is sending back, what actually arrived, and what goes back on the shelf — three separate numbers, because they are three different facts.Take payments in your storeConnect a processor so customers can pay by card, and see which payment methods your checkout is actually offering.Torva WatchKeeps an eye on what your published store actually says, and tells you when something changes that you did not change.Tracking is not updatingWhere tracking numbers come from, when they update on their own, and what to do when one goes quiet.Why your conversion rate changedHow to tell whether fewer people are visiting, or the same people are dropping out somewhere specific between the product page and payment.Your logo, colours and how your store looks when it is sharedSet your store name, two brand colours, a header logo, a square mark, a favicon and the image people see when someone shares a link to your store.Your storefrontDesign the shop your customers see, preview it privately, and publish it when you are ready.Your Torva home pageWhat the home page shows you each morning, and how to read the attention list, activity feed and performance chart.