Command is the whole product: all eight themes, unlimited orders, AI storefront editing, full API access and webhooks, your branding instead of ours, and a person who helps you launch.
Growth is a complete place to market a store. Command is for the operation that has outgrown a ceiling somewhere.
Growth compared with Command
Area
Growth$199/month
Command$399 standard/month
Orders a month
750
Unlimited
Themes
Six
All eight, including Meridian and Nocturne
How you can build
From a theme, or rebuild your current site
Both, plus a store inspired by a site you like
Storefront editing
Storefront Studio
Studio, plus AI storefront editing
Affiliates
Links, codes and commission tracking
Tiers, bonus rules and payout records
Reporting
Analytics dashboard
Profit and order attribution reporting
Developers
Scoped API for the Claude connector
Full API access and webhooks
Branding
Torva branding on the storefront
Remove Torva branding
Your launch
Priority support
Guided launch and a dedicated contact
Prices in USD per store, billed monthly. Payment processing, postage, domain registration and other third-party services are billed by those providers.
Who it is for
Choose Command when one of these is already true.
If none of them are, Growth is the honest answer, and you can move up from inside your Desk the month one becomes true.
No. Building and previewing your store is free on any plan, and you can move up from inside your Desk when you need more. The one thing to know first: a store built inspired by another site you like goes live on Command, and a rebuild of your current site goes live on Growth or Command.
What does “dedicated contact” mean?
A named person for your launch rather than a general queue, and a guided walk through going live. It is support, not unlimited custom development — the scope and response targets are set out before you subscribe.
Is “remove Torva branding” complete?
It removes Torva branding from your storefront, so customers see your brand and not ours. Your Desk is still Torva.
What is AI storefront editing?
Describe the change you want and it is applied to your Studio draft for you to review. It edits the same draft the visual editor does, and publishing is still a deliberate step you take.
Does the guarantee cover Command?
Yes. Ask within 30 days of your first subscription payment on any plan and we refund that payment in full, no questions asked. Payments to third parties, such as your domain registrar, are not Torva payments and are not covered.
Build it free. Then decide how far you want to go.
Your research-ready preview takes minutes and costs nothing. Command is there when the ceiling matters.