TorvaOS

The system behind the storefront.

Storefront, operations, growth, and infrastructure in one commerce operating system — with the real Torva Desk below.

Built in private. Now opening early access.

Live product · Synthetic demo data

This is the actual Torva Desk demo — not a marketing mock. Explore real workspaces with synthetic sample data. Changes stay in this browser. Payments, messages, and fulfillment are not live.

What TorvaOS is

One system instead of a stack of disconnected tools.

TorvaOS is a commerce operating system — storefront, operations, growth, and infrastructure sharing one set of canonical commerce records.

STORE

  • Premium storefront themes
  • Storefront Studio
  • Catalog & PDPs
  • Search
  • Cart & checkout
  • Customer accounts
  • SEO foundations
  • Pages & policies
  • Domains
  • Publication

OPERATE

  • Dashboard
  • Orders
  • Products
  • Inventory
  • Customers
  • Support
  • Payment connections
  • Shipping
  • Domains
  • Store Health

GROW

  • Affiliate operating system
  • Referral links & codes
  • Partner portal
  • Commissions & payouts bookkeeping
  • Discounts
  • Email
  • Automations
  • Analytics
  • Attribution
  • Contribution profit views

INFRASTRUCTURE / PROTECT

  • Merchant-owned payment providers
  • Shipping integrations
  • Torva Watch
  • Integrations desk
  • Developers / API / AI tooling
  • Store Health monitoring

Provider adapters and integrations ship with truthful availability states. Unfinished connections are not marketed as live.

Storefront

Your storefront should sell the platform before you do.

TorvaOS includes a premium storefront system with structured editing, mobile-first performance, SEO foundations, product documents, and a customizable brand system — so the store itself feels like the product.

Axiom theme preview is reserved for early access review. We will not publish a mediocre storefront screenshot just to fill this section.
Storefront preview

Coming with early access

Premium Torva storefront compositions will be published here once the accepted theme surfaces are cleared for public marketing.

Operations

Run the company from one Desk.

Dashboard, orders, customers, and inventory share the same canonical commerce records. When an order lands, the rest of the system already knows what happened.

Live Desk · Synthetic demo data

Orders & inventory

Open the real Desk workspaces — not static screenshots.

Affiliates

An affiliate operating system — not a plugin.

Partner CRM, applications and invites, referral links and codes, customer discounts, commission rules, tiers, attribution evidence, campaigns and assets, partner portal, and payouts bookkeeping — in the same OS as your store.

TorvaOS never holds affiliate payout funds. The merchant remains in control of disbursement.

Live Desk · Synthetic demo data

Affiliate operating system

Partner CRM, attribution, commissions, and payouts review — in the same Desk.

Email + automations

Lifecycle flows that share the same order truth.

Starter automation surfaces include welcome, abandoned checkout, post-purchase, win-back, and shipping / customer lifecycle flows. Delivery and event availability are shown with truthful provider states inside the product.

Live Desk · Synthetic demo data

Email & automations

Open the Email & automations workspace in the live Desk demo.

Analytics

Know what actually happened.

Acquisition, attribution, products, customers, affiliates, email, contribution profit, operations, and organic search — with an explicit rule: unknown stays unknown. TorvaOS does not pretend to have complete accounting.

Financial performance is expressed as Contribution Profit where that is the canonical metric.

Live Desk · Synthetic demo data

Analytics

Open attribution and contribution views in the live Desk demo.

Payments / infrastructure

Your payment accounts. Your money. TorvaOS connects the system.

Merchants own their processor accounts. TorvaOS does not receive merchant GMV and forward it. The platform connects checkout, orders, and operations to the processors you control.

Current architecture centers on merchant-owned payment provider connections and shipping integrations, with Torva Watch and Store Health monitoring the operational surface. Adapter coverage expands over early access — we do not promise universal processor compatibility before adapters exist.

How do you want to start?

Three ways in.

B

Migrate my existing store

TorvaOS can eventually scan and import your current public store data and rebuild it on Torva’s storefront system.

Coming / Early access

C

Keep my existing website

Use TorvaOS as the backend / operating system behind your current frontend.

Headless / API · Early access

Why TorvaOS

One event. One canonical truth. Every relevant system reacts.

The architecture advantage is shared commerce truth — not another dashboard glued onto someone else’s order table.

01
Customer discovers productStorefront + acquisition context
02
CheckoutCart, discounts, affiliate codes
03
PaymentMerchant-owned processor connection
04
OrderCanonical commerce record
05
InventoryStock and reservations update
06
EmailLifecycle flows where delivery is configured
07
Affiliate attributionEvidence-linked partner credit
08
AnalyticsContribution profit and acquisition views
09
FulfillmentOperations and shipping handoff

Individual links in this chain are only real-time where the current implementation supports them. Early access surfaces availability honestly.

Planned launch pricing

Pick the operating depth you need.

Plans are designed to run a serious store — not to artificially cripple the foundation.

Core

$399 / month

Run the store.

  • Premium storefront + Studio
  • Orders, products, inventory
  • Customers & support
  • Payment connections
  • Shipping
  • Store Health
  • Essential Watch

Command

$1,499 / month

Control everything.

  • Everything in Scale
  • Advanced controls
  • Developers / AI
  • Premium operational tooling
  • Higher-tier capabilities
  • Priority onboarding direction

Planned launch pricing may change before general availability. Expected annual option: roughly pay 10 months / get 12.

Public early access

We built the system first. Now we’re opening it up.

TorvaOS has been developed privately around the needs of research-commerce operators. We’re now beginning public early access with a limited first group of merchants — not a fake beta cohort and not a claim of market leadership we haven’t earned in public.

FAQ

Straight answers.

What is TorvaOS?

TorvaOS is a commerce operating system — an ecommerce operating system that unifies storefront, operations, growth tools, and infrastructure around one canonical commerce model.

Who is TorvaOS for?

Online brands and research-commerce operators who want one system behind the storefront instead of a fragile stack of disconnected tools.

Do I need to use a Torva storefront?

No. Building on a Torva storefront is recommended, but you can also keep an existing frontend and use TorvaOS as the backend / operating system where headless / API paths are available in early access.

Can I migrate an existing store?

Migration scanning and import are planned for early access and are marked Coming / Early Access until implemented. We will not sell unfinished migration as complete.

Who processes payments?

Your payment providers process payments through merchant-owned accounts. TorvaOS connects the system; it does not become your processor.

Does TorvaOS hold my money?

No. TorvaOS does not receive merchant GMV and forward it. Your money stays in your processor accounts.

Does TorvaOS handle affiliate payouts?

TorvaOS tracks commissions and payouts bookkeeping. TorvaOS never holds affiliate payout funds — the merchant remains in control.

Can I use my own domain?

Yes. Domain connection is part of the storefront / publication surface for merchants running on TorvaOS.

When is early access opening?

We’re opening the first public cohort now. Joining the list is how you get updates as seats open — there is no fake countdown.

What does early access cost?

Planned launch pricing is shown above (Core $399, Scale $899, Command $1,499 / month). Early access commercial terms may be confirmed with each merchant as they onboard.

Can I cancel?

Yes. TorvaOS is intended as monthly software with an expected annual option. Cancellation terms will be stated clearly in the merchant agreement before you pay.

Request early access

Tell us how you want to run.

A short qualification form so we can prioritize the first public cohort. Required field: work email.

Build on TorvaOS from the start.

We’ve been building TorvaOS behind the scenes. Now we’re opening the first public cohort.