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← Field guide

Storefront design

Make navigation answer “where do I go next?”

A focused header and useful footer beat a menu full of every possible link.

Choose a few customer tasks

Start with shopping, finding documents and getting help. Those tasks usually deserve clearer routes than internal company categories. Use labels a first-time visitor understands: Catalog, COAs or Documentation, and Contact.

Keep page names consistent. If the header says “COAs” and the destination heading says “Research Library,” add a clear explanation rather than forcing customers to guess whether they arrived in the right place.

Give the footer a different job

The footer can hold policy pages, company information, support and a second path to important resources. It should finish the shopping journey rather than repeat the same navigation in five columns.

Example: put Catalog and Search under Shop; COAs and FAQ under Resources; Contact, Shipping and Returns under Support. Use your actual content and business policies, not empty template pages.

  • Test every link from the published site.
  • Check that product links preserve the intended destination.
  • Close the mobile menu after navigation.
  • Ensure the cart control opens the cart, not a settings panel.

Test discovery, not just clicks

Ask a new visitor to find a certificate and then contact the store. A technically working link is not enough if its label gives no clue what it does.

In Torva, header and footer navigation belong to the shared storefront configuration. Review changes on more than the homepage so that an improvement in one screen does not create confusion elsewhere.

Put the ideas to work.

Explore the Desk demo, walk through the eight themes or compare the Torva packages. No account required to explore.